Advertising Management (5th Edition)

Type

Book

Authors

Rajeev Batra

David A. Aaker

John G. Myers

ISBN 10

0133057151

ISBN 13

9780133057157

Tags

Advertising, Marketing, Accounting

Description

Spanning advertising management, communication, production and promotion, this text looks at the necessary decisions--in the order in which they must be made--involved in the development and execution of an advertising campaign. The "Fifth Edition" has been both updated, to include current research and readings, and improved, to encompass more of the advertising process. - from Amzon

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