Marketing Research
Type
Book
Authors
ISBN 10
070217744X
ISBN 13
9780702177446
Category
Unknown
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Publication Year
2010
Publisher
Pages
278
Description
Written for introductory marketing classes, this text explains what information is needed to plan and implement a successful marketing campaign and how to find that data. Including details on finding such relevant facts as the size of a potential market, the shopping and buying habits of consumers in that market, and the competitive and environmental factors that may affect a campaign, this primer will guide readers to become savvy marketing managers. - from Amzon
Number of Copies
1
