Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management, 4th Edition (Praeger Studies in Political Communication)
By Unknown Author.
Description
A lively, comprehensive exploration of modern political campaign management in the Internet age, based on real-world practices and results of the 2006 and 2008 campaigns.• A complete chronology details the evolution of modern campaign management• Illustrations throughout the text help bring topics to life• Clear concept maps clarify various targeting techniques• A bibliography of sources further the reader's study of political campaigning - from Amzon
ISBN(s)
031338343X, 9780313383434
