Services Marketing: Concepts, Strategies, & Cases
By Unknown Author.
Description
Get the textbook that combines usability with cutting-edge data. SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES is thorough and yet shorter than many of the textbooks you could choose from. And, its emphasis is on business-to-business services, technology, and global services ensures you'll be ready for that first job after college. - from Amzon
ISBN(s)
0324319967, 9780324319965
