No Money Marketing: From Upstart to Big Brand on a Frugal Budget
By Jessie Paul.
Description
'...An important value addition to the body of knowledge in global brand creation...' - N. R. Narayana Murthy, Chairman and Chief Mentor, Infosys; 'Highly readable...provides great insights into how a brand image can be created-or destroyed-in the global village...' - K. V. Kamath, Chairman, ICICI Bank; '...Provides a fresh and valuable framework for how to make very little marketing money go a really long way...' - Rama Bijapurkar, Strategic Marketing Consultant and author of "We Are Like That Only"; '...A timely, insightful provocative guide to...
ISBN(s)
0070152705, 9780070152700
