Market-Led Strategic Change, Second Edition: Transforming the process of going to market (Marketing Ser)
By Nigel F. Piercy.
Description
'..the best guide I've seen to creating a market-led company.'Professor Philip Kotler, S C Johnson & Son Distinguished Professor of International Marketing, Northwestern University, USAThe second edition of Market-Led Strategic Change builds on the massive success of the first edition, popular with lecturers and students alike, presenting an innovative approach to solving an old problem: making marketing happen! This book will help you get back to basics. You will confront critical questions in the organization of marketing, understanding the nature of the marketplace, ho...
ISBN(s)
0750632852, 9780750632850
