International Market Research: A Financial Perspective
By Unknown Author.
Description
This study takes an integrated and innovative approach to the improvement of the financial performance of companies. It covers: investment decisions in new product development; financial appraisal of new projects; and project planning and management and financial control. There is a strong orientation towards international business, including risk management, market appraisal and planning. - from Amzon
ISBN(s)
0631191526, 9780631191520
