MARKETING COMMUNICATIONS STRATEGY 1998-99
By Author Unknown.
Description
The latest, fully updated edition of this popular workbook, containing the most recent exam questions and specimen answers from the senior examiner. Marketing Communications Strategy has been specifically written for students studying for the Marketing Communications Strategy module in the CIM Diploma. It is endorsed and recommended by Trevor Watkins the CIM Chief Examiner. Written to help you pass first time, the text layout is lively and interactive. Each Unit has the same structure to help make learning easier and more consistent. Units contain: * Unit objectives to make planning your ti...
ISBN(s)
0750640294, 9780750640299
